Job Description :
Job Title: Assistant Consumer Planner
Level: Level 6
Reports To: Marketing Manager Beer
Context/ Scope:
- Consumer planning exists to lead the total business with ideas and insights that sell more.
- What motivates our stakeholders is our unique skill at leading the business to make the right strategic and commercially savvy evidence- based decisions, within the ever-changing context of our consumers and customers lives.
- To play a supporting role in keeping marketing activities consumer focused and making recommendations that drive growth.
- To drive the CP agenda across the business, overseeing all research activity
- To support the unearthing of deep consumer understanding and insight that drives the development of brand strategy, positioning, activity and implementation.
- Supports the development of consumer-based marketing effectiveness evaluation
a) Financial
Provide support in the management of the GCSA CP&R Budgets, Follow through on PO’s for research projects and prompt processing of invoice
b) Market complexity
Key market facts
- Guinness Cameroun S.A. is a full beer supply and demand business, which employs about 370 people.
- The market is very competitive with three other major players in the beer and CSDs market and other industries like mobile phones companies also exercise pressure on the consumer’s disposable income.
- Additional complexity comes from the huge presence of counterfeit and contraband of spirits.
- With the competitiveness of the market and an increasing fight for market share each year, it’s imperative to fully understand our consumers and shoppers in order to inform our strategy and drive growth.
Developing and managing relationships with Brand teams, key Innovation stakeholders both internally Executives, project teams, Finance, Supply, Sales and customer marketing, etc) and externally ( 3rd part suppliers of services and Agencies)
Top 3-5 accountabilities:
- Combining analysis, diagnosis, insightful thinking, judgement and clear recommendations to drive growth for existing brands and key initiatives
- Support the generation and implementation of consumer and shopper insight to facilitate Consumer Marketing initiatives.
- Coordinate both Quantitative and Qualitative market studies.
- University Degree in a business related field / Experience related to Marketing research would be an added advantage.
- Strong IT, numerical and analytical skills
- Bilingual French / English
- A proven track record of consistent performance and delivery
- Inability to manage diverse agencies successfully.
- Insensitivity to local culture/environment which has an influence on consumers.
- Inability to prioritize
- Flexible working options:
- Role is based in Cameroon, Douala, and requires frequent field visits.
Primary Location: Douala
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