Job title : Marketing Comunication Officer
Department : Marketing & Brand Communication
Reporting Line : Segment Manager Product & Insights
Contract Type : Permanent
Location : Douala
Number of Position : 02
Job purpose:
Drive UBA consumer behavior understanding, explore market trends and opportunities to the design & implementation product marketing activities that will make UBA Cameroon a market leader across all relevant industry parameters
Key Accountabilities:
- Support the design and implementation of a robust product marketing for every business partner (Digital, Retail, Remittances, SME, Corporate, Trade, Treasury) that will boost the brand and achieve Business KPIs
- Follow up yearly UBA products road map and conduct testy prior any launch
- Provide and drive benchmark and comparative analysis of market products, services and pricing
- Perform data analysis and research in accordance with data mining approaches/tools
- Identify opportunities to improve productivity via statistical modeling built and dashboard implementation and monitoring
- Build and Look at user behaviors to find common patterns or trends that may be used to improve a product's performance
- Design and execute efficient & attractive promotions on UBA products
- Grow the bank’s customer base across Cameroon and ensure retention
- Ensure products ROI per products and elaborate correctives actions all along the year if necessary
- Track advertise costs, researching consumer behavior and exploring market trends and opportunities.
- Timely completion of reports and assigned activities
- Minimum of a Bachelor Degree (MBA, MSC, MA, ML and /or professional qualification compulsory)
- Minimum relevant banking experience (2-5 years)
- Minimum non-banking but related experience (3 years)
Knowledge
- Marketing & Communication Development
- Products/Services Developpement & Management
- Data Mining
- Digital Marketing
- Insight Generation
- Product Marketing
- Project management agile support & skills
- Written and verbal communications
- Presentation skills, Dashboards and Reports
- Organization & Timely delivery
- Prudent Budget management
- Product roadmap development
- Ability to process big data/data base & statistics frameworks.
- Attention to detail, Problem solving & critical thinking
- Market research
Candidates should send their resume and motivation letter to hcmrecruitcameroon@ubagroup.com, with the heading “Marketing Communication Officer” Later March 27, 2024
Only shortlisted candidates will be contacted to proceed to the interview stage.
UBA Cameroon is committed to meritocracy and inclusiveness and will not unfairly discriminate in recruitment, training, career development and promotion on the basis of race, color, ethnicity, gender, marital status, disability, religion or belief and age.
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