Job offer: Marketing Communication Segment Manager - UBA

UBA Cameroon Recrute / UBA Cameroon is Hiring a Marketing Communication Segment Manager (Product & Insights)

Department : Marketing & Brand Communication

Reporting Line : Head Marketing & Brand Communication

Location : Douala

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Job purpose: 

• Lead UBA consumer behavior understanding, explore market trends and opportunities to the design & implementation of product marketing activities that will make UBA Cameroon a market leader across all relevant industry parameters

Key Accountabilities

• To design and implement a robust product marketing for every business partner (Digital, Retail, Remittances, SME, Corporate, Trade, Treasury) that will boost the brand and achieve Business KPIs
• Follow up yearly UBA products road map and conduct testy prior any launch
• Design and execute efficient & attractive promotions on UBA products
• Lead communication plan and events breakdown per ProductsIdentify opportunities to improve productivity via statistical modeling built and dashboard implementation and monitoring
• Drive benchmark and comparative analysis of market products, services and pricingTo build and drive an excellent customer service culture and implement strong retention programs across the bank
• Grow the bank’s customer base across Cameroon and ensure retention
• Ensure products ROI per products and elaborate correctives actions all along the year if necessaryTracking advertising costs, researching consumer behavior and exploring market trends and opportunities.
• Timely completion of reports and assigned activities

Minimum Education Qualifications :

• Minimum of a Bachelor Degree
• (MBA, MSC, MA, ML and /or professional qualification compulsory)

Work Experience

• Minimum relevant banking experience; 2-5 years. 
• Minimum non-banking but related experience; 3

Key Competencies:

Knowledge

• Marketing, Product/service development & Management
• Experiential marketing
• Internal Brand
• Development/Engagement and Corporate Culture
• Insight Generation
• BTL and Digital Marketing

Skills/Competencies/Aptitudes

• Product Marketing
• Multi Layered Team leadership and management capabilities
• Project management & supervisory skills
• Written and verbal communications
• Interpersonal/relationship management
• Presentation skills
• Organization & coordination
• Prudent budget management
• Contractor/ Third party negotiation & handling

Application submission

Candidates should send their resume and motivation letter to hcmrecruitcameroon@ubagroup.com, with the heading “Marketing Communication Segment Manager (Product & Insights)” Later August 24, 2024

Only shortlisted candidates will be contacted to proceed to the interview stage.

UBA Cameroon is committed to meritocracy and inclusiveness and will not unfairly discriminate in recruitment, training, career development and promotion on the basis of race, color, ethnicity, gender, marital status, disability, religion or belief and age.

If you do not receive any response 01 month after this publication, kindly consider your application as non-accepted for this time

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